Allude is a shop that specialises in cashmere, and Holt was responsible for their F/W campaign. I love these for their little details and minimalistic approach to fashion advertising. The adverts show just how soft their material is by placing the products next to skin, flowing with the body and curves. The material is almost mimicking the skin. The Matisse style cut outs adds a surreal element, and the calming colours bind the whole concept together of alluding luxury.