Arts Thread is a London based company, which provides advice, information, job opportunities, competitions, and portfolio showcases for new creatives. It's a fantastic site, however it was very confusing for users. I had done some research with the target market to establish what needed to change and why things did not work well.
This my final designs for their updated branding, website, and poster.
I wanted the branding to be bright but also non-gendered so it appeals to everyone. The brand identity also had to look modern and simplistic. I created a unique shape which can be associated with the company, it's a combination of the 4 main shapes they use (circle, hexagon, diamond, and triangle), this would be used for directions at events, guides, etc.
The website is simplistic but provides the right amount of information and organised easier. The old website had too many list-like features whereas this layout makes it look exciting and visually pleasing. Above is the homepage, showing about the company and how it works, along with the main menu. Above is also the Events page, which is coded with the shapes so that the events can be quickly viewed, having the events page in a calendar format means it's effortless to view.